FAO Schwarz
Store · Midtown

Anyone visiting New York City during the holidays with kids should make this famous shop a priority.
It’s not every day you get a chance to pick out a toy from the oldest toy store in the country. Founded in 1862, FAO Schwarz is the most famous toy store in New York City. The original location closed in 2015 before reopening in a 20,000-square-foot location at Rockefeller Plaza.
Thankfully, all the top attractions made the move, from the popular dance-on piano (made famous by Tom Hanks in Big) to the beautiful clock tower. FAO Schwarz sparks the imagination and encourages families to participate in free daily activities like book readings, magic shows and music performances.
Anyone visiting New York City during the holidays with kids should make this famous shop a priority.
- Hours
- Mon to Tue 9 am to 9 pm, Wed 9 am to 1 pm, Thu to Fri 9 am to 10 pm, Sat to Sun 9 am to 9 pm
- Cost
- Free
- Subway
- B, D, F, M to 47-50 Sts-Rockefeller Ctr, 2 min
- Address
- 30 Rockefeller Plaza, New York, NY 10112
