New York Dearest
The guide, $35
A place · Store · Times Square · on 1 of my list

Customize Your Own Chocolate at M&M’s World.

Worth it, says Antonina. It’s not only a memorable Times Square activity (especially for kids) but also a great spot to pick up some edible souvenirs.

Antonina Pattiz
Antonina PattizI went myself · from my Best things to do in Times Square
Where Customize Your Own Chocolate at M&M’s World appears on New York Dearest

It's on 1 of my list. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.

Best things to do in Times Square

No. 3 on that list0 min from the subway
Worth it
  • SubwayN, R, W to 49 St, 0 min
  • Address1600 Broadway, New York, NY 10019
  • From my guide, updated September 2026.

If you’re looking for fun Times Square activities for the family then be sure to check out M&M’s World where you can create your own customized candy. This interactive three-story store offers a range of goodies, from apparel to chocolate personalized with your face. It’s not only a memorable Times Square activity (especially for kids) but also a great spot to pick up some edible souvenirs.

Read it on the list
Worth it, says Antonina. Been? Say if you agree.
Customize Your Own Chocolate at M&M’s World

Nearby, from my lists

Worth it, within a ten-minute walk
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Customize Your Own Chocolate at M&M’s World

Times Square