New York Dearest
The guide, $35
A place · Store · Midtown Manhattan · on 1 of my list

The Lego Store.

Worth it, says Antonina. There’s also impressive life-sized Lego creations throughout the store that are guaranteed to keep your kids entertained for a while.

Antonina Pattiz
Antonina PattizI went myself · from my Best things to do in New York with kids
Where The Lego Store appears on New York Dearest

It's on 1 of my list. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.

Worth it
  • Address636 5th Ave, New York, NY
  • From my guide, updated September 2026.

How many cities have an entire toy store dedicated to Legos? Featuring an immersive digital shopping experience to inspire creativity, families can design their own Lego creations to bring home. If you’re visiting New York City with little kids, you absolutely must swing by the Lego Flagship store on 5th Avenue.

There’s also impressive life-sized Lego creations throughout the store that are guaranteed to keep your kids entertained for a while. It’s also worth noting that the Lego store is located right across the street from St. Patrick’s Cathedral. I suggest popping in for a quick visit as well, it’s the most beautiful church in New York City.

Worth it, says Antonina. Been? Say if you agree.
The Lego Store
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The Lego Store

Midtown Manhattan