New York Dearest
The guide, $35
A place · Bakery · Upper East Side · on 1 of my list

William Greenberg Desserts.

Worth it, says Antonina. Their iconic black-and-white cookies consistently grace the top of award lists every year, so ordering one is non-negotiable.

Antonina Pattiz
Antonina PattizI went myself · from my Best bakeries on the Upper East Side
Where William Greenberg Desserts appears on New York Dearest

It's on 1 of my list. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.

Worth it
  • Address1100 Madison Ave, New York, NY 10028
  • From my guide, updated September 2026.

Serving New Yorkers since 1946, William Greenberg Desserts is one of the best bakeries on the Upper East Side. Their iconic black-and-white cookies consistently grace the top of award lists every year, so ordering one is non-negotiable.

What sets this Upper East Side bakery apart is their commitment to traditional baking techniques and high-quality ingredients, resulting in delicious and nostalgic treats. Their assortment of cookies, cakes, pastries, and holiday-specific treats keep locals coming back for more.

Unpopular opinion. Hot take. You don’t need to go to Paris for world-class pastries, just visit these NYC bakeries.

Read it on the list
Worth it, says Antonina. Been? Say if you agree.
William Greenberg Desserts

Nearby, from my lists

Worth it, within a ten-minute walk
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William Greenberg Desserts

Upper East Side