Seasonal · Christmas · 2026
The best holiday window displays in New York.
Every one from my own visits, updated September 2026. 10 places.
On brand with the city’s reputation as a holiday destination, the famous Christmas window displays in New York City are known the world over. Every year like clockwork, luxury department stores entice passers-by with jaw-dropping decorations and elaborately-adorned facades. As a longtime local, here’s a quick roundup of the best window displays in NYC during the holidays.
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- American GirlStore · MidtownThe American Girl store unveils some of the prettiest holiday window displays in New York City for kids.
- Bergdorf GoodmanStore · MidtownThe Christmas decor at Bergdorf Goodman is unmatched.
- Bloomingdale'sStore · Upper East SideHumorous and playful, Bloomingdale’s whimsical window displays typically feature animated objects and interactive elements to the delight of onlookers.
- CartierStore · Midtown
- Hudson YardsLandmark · MidtownI never get tired of this view.
- Louis VuittonStore · MidtownLouis Vuitton’s Christmas window displays in NYC are impressive to say the least.
- Macy's Herald SquareStore · Midtown
- Saks Fifth AvenueStore · MidtownWorth the drive, worth the wait, worth every penny.
- The Empire State BuildingLandmark · MidtownAt the base of the famous building you’ll find some of the best holiday window displays New York City has to offer.
- Tiffany & Co.Store · MidtownFamous for having the dreamiest window displays in New York City during the holidays, the store is tailored to romantics of every stripe.
American Girl
Store · Midtown · 75 Rockefeller Plaza, New York
The American Girl store unveils some of the prettiest holiday window displays in New York City for kids.
Bergdorf Goodman
Store · Midtown · 754 5th Ave, New York
The Christmas decor at Bergdorf Goodman is unmatched.
Bloomingdale's
Store · Upper East Side · 59th Street and Lexington Avenue, New York
Humorous and playful, Bloomingdale’s whimsical window displays typically feature animated objects and interactive elements to the delight of onlookers.
Louis Vuitton
Store · Midtown · 1 E 57th St, New York
Louis Vuitton’s Christmas window displays in NYC are impressive to say the least.
Saks Fifth Avenue
Store · Midtown · 611 5th Ave, New York
Worth the drive, worth the wait, worth every penny.
The Empire State Building
Landmark · Midtown · 20 W 34th St., New York
At the base of the famous building you’ll find some of the best holiday window displays New York City has to offer.
Tiffany & Co.
Store · Midtown · 610 5th Ave, New York
Famous for having the dreamiest window displays in New York City during the holidays, the store is tailored to romantics of every stripe.
Best holiday window displays in New York, 2026
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The full guide, with the ones that didn't make it and why: 14 Wonderful Holiday Window Displays in New York City.
