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The Best of New York · Seasonal · Christmas

The best holiday window displays in New York City

Updated September 2026. 10 places.

On brand with the city’s reputation as a holiday destination, the famous Christmas window displays in New York City are known the world over. Every year like clockwork, luxury department stores entice passers-by with jaw-dropping decorations and elaborately-adorned facades. As a longtime local, here’s a quick roundup of the best window displays in NYC during the holidays.

Back by popular demand for 2025.I’m sharing the personalized 4 Day Itinerary I created for my own family and friends on how to enjoy the city’s most iconic holiday experiences as efficiently as possible in 4 days (a comprehensive 30 page guide). Five years in the making, the guide was created for the people I love most, so it’s full of activities, restaurants and neighborhoods I personally visit and enjoy. If you’re interested, you can find more information here (limited to 50 sales in 2025).

Antonina PattizWriter and photographer · how I decide
Best of New York 2026, New York Dearest

Best holiday window displays in New York City, 2026

  1. Bergdorf GoodmanStore · MidtownThe Christmas decor at Bergdorf Goodman is unmatched.
  2. Bloomingdale'sStore · Upper East SideHumorous and playful, Bloomingdale’s whimsical window displays typically feature animated objects and interactive elements to the delight of onlookers.
  3. CartierStore · Midtown
  4. Macy's Herald SquareStore · Midtown
  5. Saks Fifth AvenueStore · Midtown
  6. American GirlStore · MidtownThe American Girl store unveils some of the prettiest holiday window displays in New York City for kids.
  7. Hudson YardsLandmark · Midtown
  8. Louis VuittonStore · MidtownLouis Vuitton’s Christmas window displays in NYC are impressive to say the least.
  9. The Empire State BuildingLandmark · MidtownAt the base of the famous building you’ll find some of the best holiday window displays New York City has to offer.
  10. Tiffany & Co.Store · MidtownFamous for having the dreamiest window displays in New York City during the holidays, the store is tailored to romantics of every stripe.

On the map

Where they are

Midtown and Upper East Side.

Midtown

Upper East Side

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The full guide, with the ones that didn't make it and why: 14 Wonderful Holiday Window Displays in New York City.