New York Dearest
The guide, $35
A shop · Midtown · on 2 of my lists

NBC Store.

Worth it, says Antonina. On the bottom floor of the Rockefeller center, you’ll find an NBC Studios gift shop with has some of the best souvenirs for TV lovers.

Antonina Pattiz
Antonina PattizI went myself · from my The Best Gift Shops in NYC, 15 for Presents That Aren't…
Address
Rockefeller Center (basement floor) Directions
Website
nbcstore.com/collections/the-shop-at-nbc-studios
What this page is

Everything I’ve written about NBC Store on New York Dearest, in one place. It’s on 2 of my lists, from The Best Gift Shops in NYC, 15 for Presents That Aren't Tacky. to My favorite New York souvenirs, and each one says something the others don’t. Below you’ll find every list it’s on with what I wrote there.

  1. The Best Gift Shops in NYC, 15 for Presents That Aren't Tacky.Worth it
  2. My favorite New York souvenirsWorth it

Where it appears on New York Dearest

2 of my lists, the fullest first
Worth it
What I wrote thereFold it away

Gift shops in New York City are a dime a dozen but some shine brighter than others. On the bottom floor of the Rockefeller center, you’ll find an NBC Studios gift shop with has some of the best souvenirs for TV lovers. You can sit on a mock set of the Today show and shop for all the traditional NYC-inspired merch. You’ll find trinkets of your favorite NBC shows like Friends and The Office.

My advice If you plan your trip with enough time in advance you can sign up to attend a filming of the Tonight Show with Jimmy Fallon. You might be lucky enough to catch a t-shirt they throw into the audience or even shake his hand. (I did and they were very soft).

Read it on the list
  • Address30 Rockefeller Plaza, New York, NY 10112
  • From my guide, published January 2024.
Worth it, says Antonina. Been? Say if you agree.
Worth it

On the basement floor of the Rockefeller Center you’ll find an NBC studios gift shop with has some of the best NYC souvenirs.

What I wrote thereFold it away

Gift shops in New York City are a dime a dozen but some shine brighter than others. On the basement floor of the Rockefeller Center you’ll find an NBC studios gift shop with has some of the best NYC souvenirs. You can sit on a mock set of the Today show and shop for all the traditional NYC-inspired merch. You’ll find trinkets of your favorite NBC shows like Friends and The Office.

Read it on the list
On The Best of New York

I put NBC Store on my best list.

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