Once an industrial maze of loading docks and cast-iron warehouses, SoHo has transformed into one of New York City’s most iconic shopping neighborhoods. If the stores in SoHo is on your list, you’re going to want to read this before you go. What used to be work floors and freight elevators are now home to designer flagships, picked boutiques, and storefronts that practically dare you to window shop.
Whether you’re in the mood to browse high fashion, discover a local label, or just wander with a coffee in hand, SoHo delivers. But with so many options packed into a few blocks, it’s easy to feel overwhelmed. This guide highlights the best SoHo stores worth checking out – no fluff, just the essentials.
Let’s get started.
The Sales Tax for Shopping in NYC
Before we start, it’s prudent to go over NYC’s tax situation so you’re not caught off guard during your SoHo shopping spree.
New York City shoppers are subject to three taxes.
- City sales tax of 4.5%
- State sales tax of 4%
- Commuter sales tax of 0.375%
All told, the total sales tax for shopping in New York City clocks in at 8.875%. However, clothing and footwear under $110 are exempt from city & state sales tax. Don’t let it confuse you, here’s how it works.
If you buy a shirt for $80 and a purse for $200, you will not be charged tax for the shirt (because it’s less than $110) but will be charged a sales tax of 8.875% for the purse.
Layout of SoHo
SoHo is a neighborhood in Lower Manhattan, the name is an abbreviation for “south of Houston Street.” The entire shopping area spans 25 blocks. And the best shopping in SoHo is done by getting lost, so allow yourself to roam from one block to the next aimlessly. But, if you need some guidance on a starting point, I suggest Broadway.
Best Stores in SoHo NYC
(Table of Contents)
Table of Contents. Shopping in SoHo Guide
- The Sales Tax for Shopping in NYC
- Layout of SoHo
- Best Stores in SoHo NYC
- Affordable Clothing Stores in SoHo
- Women’s Clothing Stores in SoHo
- Men’s Clothing Stores SoHo
- Best Shoe Stores in SoHo
- Best Jewelry Stores in SoHo
- Best Boutiques Shops in SoHo
- SoHo Shopping NYC (Post Summary)
- Map of the Best SoHo Shopping NYC
- More Helpful SoHo Links.
- More Shopping Links.
I like my money where I can see it. hanging in my closet.
Carrie Bradshaw
Affordable Clothing Stores in SoHo
& Other Stories
Website. & Other Stories
Address.575 Broadway, New York, NY 10012
& Other Stories has design teams in Stockholm, Paris and Los Angeles. each designing collections that are meant to reflect the fashion in that city. While staying on the cutting edge of global fashion trends, & Other Stories manages to create quality clothing that will last more than a season.
In that sense, it’s not necessarily a fast fashion brand. Rather, the aim is to create timeless pieces with a modern twist, all with the intention of helping you tell your own story through clothes. In my opinion, the dress department is where they truly shine (my most complimented dress is from this store).
Local’s Tip.Their holiday collection is especially noteworthy (those dresses!) and sells out very fast. Once an item is sold out, they seldom restock, just a heads up.
Uniqlo
Website. Uniqlo
Address.546 Broadway, New York, NY 10012
I never get tired of this view.
Quite unknown in most of the country, Uniqlo hails from Japan and is the 4th largest retailer in the world. When the store branched expanded to American, it chose NYC for its flagship US outpost. The location? None other than SoHo, of course!
In short order, Uniqlo has amassed an enthusiastic fan base around their high-quality basics. The star of the show is the Heattech gear they’ve since patented. Ask any New Yorker about their winter essentials, and this guaranteed to come up. So much so, that we’ve included it in our winter packing list guide.
Muji
SoHo shopping isn’t about what you buy. it’s about the way the cast-iron architecture and cobblestone streets make even browsing feel like an experience.
Website. Muji
Address.455 Broadway, New York, NY 10013
Following a minimalist approach to life and fashion, Muji has become a top-notch SoHo clothing store for those who prefer the modest look mastered in Japan. The Japanese name (Mujirushi Ry?hin) translates to “no-brand, quality goods” making them ideal for folks that aren’t keen on logos.
Muji is among the best stores in SoHo for basics like shirts, pants & dresses. They also have a great collection of home goods and essentials worth perusing. I pop in often when I’m in the area because I love the quality of their items (Muji seems to hold itself to high standards).
TJ Maxx
Website. TJ Maxx
Address. 483 Broadway, New York, NY 10013
TJ Maxx has been a staple in my wardrobe for years. As mentioned earlier, I’ve been investing in quality pieces over the years and TJ Maxx is my go-to for a good deal. I especially love their SoHo store because there’s a ton of designer brands to peruse.
But honestly, even if you’re not looking for designer items, you’ll quickly learn that this one of the most affordable stores in SoHo. TJ Maxx manages to buy name-brand items from manufacturers at a fraction of the cost and the sales get passed down to shoppers, I shop the online store often!
COS
Local tip. SoHo’s cast-iron buildings are architecturally significant. look up and you’ll see some of the most beautiful facades in the city. The best shopping is on the side streets (Mercer, Greene, Wooster), not on Broadway where the chain stores cluster.
Website. COS
Address.129 Spring St, New York, NY 10012
COS is one of the most modern clothing stores in SoHo. Sleek lines take center stage, while boxy silhouettes serve as prime outer layers. Muted tones seem to be theme (although bold pops of color creep in every holiday season). I love shopping at COS for quality basics that will last for years to come (like my favorite winter parka, pictured below).
Fans of H&M will be happy to know that COS is owned by H&M, but COS is tailored more to elegant young professionals. The higher price point comes with better quality, making this one of the best clothing stores in SoHo for those that don’t like fast fashion.
Zara
Website. Zara
Address. Broadway #503, New York, NY 10012
Zara probably needs no introduction. Founded in Spain 1975, Zara opened in the US in 1989 and it didn’t take long for word to get out. Women were eager to stock up on stylish basics at affordable prices (t-shirts, blazers, slacks and sweaters).
So much so, that Zara became a destination for out of town visitors, until the brand started spreading to major cities all over the country. Interestingly enough, Zara’s popularity hasn’t wavered much. Their SoHo store is constantly crowded with stylish teens eager to add more staples to their wardrobe.
Women’s Clothing Stores in SoHo
L’Appartment Sezane
Website. L’Appartment Sezane
Address. 254 Elizabeth St, New York, NY 10012
Come early. Seriously. The crowds hit hard by noon.
Sézane is a French brand that has taken the world by storm. Best known for French-chic dresses and dreamy sweaters, most fashionable New Yorkers have a few of these pieces in their closet.
The store is designed to feel like you’re in a cozy Parisian apartment, which only adds to the unique shopping experience. Their seasonal collection is considered a gold standard in the fashion world, so swing by and see what all the fuss is about.
Reformation
Website. Reformation
Address. 62 Greene St, New York, NY 10012
Reformation is one of the most beloved women’s stores in SoHo. It was originally founded in Los Angeles in 2009 as a thrift store, but quickly began making their own clothing. With an emphasis on sustainability, the brand makes clothing from repurposed, low-impact materials. While most companies release earning reports, this SoHo clothing store releases sustainability reports.
The brand is transparent about their successes & failures regarding diversity, climate impact and working conditions. All told, this a SoHo store I’m happy to support because the company’s values align with my own. Oh, and the super cute dresses don’t hurt either. Here’s the Reformation dress I’m wearing in the picture above, and the dress I just picked up for the holidays.
Madewell
Website. Madewell
Address. 486 Broadway, New York, NY 10013
Madewell was created with one mission in mind. make the best jeans on the planet. Fast forward today, and Madewell has effectively become one of the most popular stores in SoHo with fashionable shoppers. Selling compliment-worthy dresses, high quality jeans (I own two pairs of these gems) and perfected seasonal tops, I’m a frequent flier at Madewell.
Also worth nothing. This SoHo clothing store participates in Madewell’s famous denim recycling program. Bring a pair of old/unwanted jeans (any brand) for $20 off a purchase of a new pair. Madewell repurposes these old jeans to create insulation for homes in an effort to keep them out of landfills.
Aritzia
Website. Aritzia
Address. 524 Broadway, New York, NY 10012
This trendy women’s clothing store is arguably one of the most popular shops in SoHo. Offering two floors full of quality fashionable pieces, pop into the cafe (called A-OK) if you need a little pause or energy boost.
What struck me first was something genuinely special about Aritzia. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Bloomingdale’s
Website. Bloomingdale’s
Address. 504 Broadway, New York, NY 10012
Bloomingdale’s is one of the most popular luxury retail stores in the country. Only fitting that their SoHo store is one of the largest, too. You’ll find racks of luxury designer pieces rubbing elbows with more affordable brands.
The beauty counter on the bottom floor is nothing short of impressive, but continue making your way up the various floors for whatever piques your interest. Also, Bloomingdale’s has great sales a few times a year, I typically pop in to peruse the sale racks at this locale.
Men’s Clothing Stores SoHo
Bonobos
Website. Bonobos
Address. 35 Crosby St, New York, NY 10013
Bonobos started off as an online retailer but it didn’t take long for a brick-and-mortar shop to follow. The brand focuses on quality men’s gear that fit the bill for date night casual attire. The clothing collection is best described as modern, tailored more for working professionals. The best part? There’s a stylist on location (appointments must be made in advance), to help guide you in the right direction.
The atmosphere here is hard to describe but impossible to forget. something genuinely special about Bonobos. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Rag & Bone
Website. Rag & Bone
Address. 119 Mercer St, New York, NY 10012
Inspired by a blend between British tailored suits and American work gear, Rag & Bone is one of the best stores in SoHo for men’s clothing. Think stylish denim, flannels and gorgeous boots.
You get what you pay for, and Rag & Bone isn’t billed as affordable. However, the quality is excellent and the clothes will last a while (my husband has two boots and one pair of jeans going on 3+ years).
Sandro
Website. Sandro
Address. 117 Prince St, New York, NY 10012
This one of those New York moments that makes you fall in love with the city all over again.
Sandro encapsulates the effortless Parisian-chic look, proven by the fact that they boast 600+ locations worldwide. A clean aesthetic, built upon a foundation of neutral colors put them on the map, but it’s the outlandish designs and seasonal pops of color that keep them fresh from season to season.
Sandro is one of the most popular boutique stores in SoHo, with prices to match (shirts start at $150+). But, quality over quantity is the mindset of this brand, so you won’t need to replace these items often.
J. Crew Men’s Shop
Website. J. Crew
Address. 484 Broadway, New York, NY 10013
Make no mistakes, there’s no shortage of great men’s stores in SoHo. The sheer volume on offer is overwhelming. Between new-to-you designers and tried-and-true classics, sometimes the best bet is to start with a place you already know.
Enter J. Crew, a beloved American brand established in 1983. Reasonably priced quality pieces reign supreme at this SoHo location, with staples like wool coats, cashmere sweaters and thick chinos taking center stage.
When the brand originally started, it began by designing Ralph Lauren-like clothing for those who didn’t have Ralph Lauren-like money. It’s hard to compete with some of the city’s most stylish men, but J. Crew Men’s Shop levels the playing field just a bit more.
ARI
Website. ARI
Address. 471 W Broadway, New York, NY 10012
Ari is a high-end Italian retailer with an emphasis on quality pieces meant to last a lifetime. But, as you know, there’s plenty of designer stores in SoHo, what makes ARI special? Well, for starters, if you’ve ever been interested in the brand, their SoHo store is one of only 3 locations in the US (Miami & Beverly Hills have the honors as well).
Though tipping more towards luxury, the store has a relaxed and casual vibe, which makes it less-intimidating to peruse for a bit. In addition to quality basics, ARI makes beautiful suede/cashmere blend jackets (the star of the show!).
Best Shoe Stores in SoHo
Allbirds
Website. Allbirds
Address. 73 Spring St, New York, NY 10012
Founded in 2014, Allbirds has amassed a cult-like following in a short amount of time. The comfortable merino wool shoe put them on the map
Simple, sustainable and versatile the brand specializes in running shoes to flats, making them an ideal stop for anyone in the market for comfortable footwear.
What struck me first was something genuinely special about Allbirds. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Nike
Website. Nike
Address. 529 Broadway, New York, NY 10012
Nike needs no introduction. This giant helms the sport’s industry and fashion world. At their SoHo shoe store you’ll be able to find exclusive items and score on some serious deals. If you’re shopping in SoHo, pop in to check out the sales rack. This location offers the famous “Nike by You” customization so you can design your own shoes, which makes for a great souvenir.
I remember the first time I visited. something genuinely special about Nike. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Kith
Website. Kith
Address. 337 Lafayette St, New York, NY 10012
Kith is often billed as one of the best shoe stores in SoHo. I mean sure, they sell clothes, but let’s get real. folks come for the footwear. Kith partners with large brands to design popular classics with a unique twist (the Birkenstock collaboration comes to mind).
Likewise, Kith has collaborated on shoe designs with Dr. Marten and Adidas. Check out the SoHo location to see if there’s any seasonal collabs worth knowing about.
Stadium Goods
Website. Stadium Goods
Address. 47 Howard St, New York, NY 10013
Devote fans of Jordans (hell, resale sneakers in general), need to add Stadium Goods to their list of best shoe stores in SoHo. Getting your hands on the newest releases can seem impossible but you’d be surprised at what they have in stock. The shoes come with a steep price tag, but are always guaranteed to be authentic.
Even on a quiet afternoon, something genuinely special about Stadium Goods. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
John Fluevog
Website. John Fluevog
Address. 67 Prince St, New York, NY 10012
Arguably the most unique shoe store in SoHo, John Fluevog makes loud shoes for the loud spirits. Nothing compares to the colors and patterns this beloved Canadian designer puts into the audacious collection.
Countless celebrities from Alice Cooper to Beyonce have donned this boots over the years, but Fair warning. you have to have the confidence to rock them!
What keeps me coming back is something genuinely special about John Fluevog. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Best Jewelry Stores in SoHo
Catbird
Website. Catbird
Address. 253 Centre St, New York, NY 10013
Catbird is my go-to spot for inexpensive jewelry basics like small rings and gold bracelets. I consider Catbird one of the best local jewelry stores in SoHo because the selection of charms is hard to beat! My favorite rose earrings are from here and I wear them daily.
What struck me first was something genuinely special about Catbird. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Versani
Website. Versani
Address. 171 Mercer St, New York, NY 10012
Versani makes old-school, grungy jewelry donning skulls, snakes and claws reminiscent of what rock-stars from the 1980s would wear. Since Versani’s SoHo location is the company’s headquarters, they offer adjustments and resizing in-house, which is a nice perk.
Even on a quiet afternoon, something genuinely special about Versani. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Kendra Scott
Website. Kendra Scott
Address. 126 Spring St, New York, NY 10012
In 2002 Kendra Scott started her jewelry business with $500 and a newborn baby. Over the years, she’s grown that business into more than 100 retail stores (with 2,000+ employees, 95% women).
Her store in SoHo jewelry store has both classics and trendy pieces at price ranges to suit everyone’s needs. Whether you’re looking to buy a gift or just shopping for yourself, there’s a high chance this store will have something to offer.
The moment you walk in, you’ll notice something genuinely special about Kendra Scott. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Best Boutiques Shops in SoHo
Wolf & Badger
Website. Wolf & Badger
Address. 95 Grand St, New York, NY 10013
Wolf & Badger’s boutique store in SoHo was a happy surprise for locals, because it of the impressive selection of fun clothes on offer. Unlike some of the other SoHo stores that cater specifically to women, Wolf & Badger has something fun for everyone.
You never know what you’ll find at Wolf & Badger since they sell designers from all over the world. It’s fitting they chose New York City for their U.S. outpost, the fashion in this city is next level.
Kirna Zabete
Website. Kirna Zabete
Address. 160 Mercer St, New York, NY 10012
This boutique in SoHo seems like exactly the kind of place Carrie Bradshaw from Sex and the City would shop. There’s a variety of high end clothing to choose from and the store itself is looks like the setting for a fashion magazine.
There’s an unmistakable energy here. something genuinely special about Kirna Zabete. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Celine
Website. Celine
Address. 67 Wooster St, New York, NY 10012
A trip to Celine is the quintessential SoHo shopping experience. The high end store has so much to choose from. Beyond women and men’s clothing there’s shoes, jewelry and leather goods that will last a lifetime. Their boutique in SoHo has a relaxed and modern feel so its worth the stop even if it’s just to window shop.
The moment you walk in, you’ll notice something genuinely special about Celine. It’s one of those places in SoHo (To Shop Your Heart Out) that I find myself recommending over and over again, not because it’s the most obvious choice. But because it delivers an experience that stays with you. The kind of place where you look up from whatever you’re doing and think, ‘I’m really glad I came here.’ Give yourself enough time to explore without rushing. the best details reveal themselves slowly. If you’re visiting SoHo (To Shop Your Heart Out) for the first time, put this near the top of your list.
Quick Summary
The short version. This guide features 27 picked picks for stores soho (to shop your heart out) in SoHo (To Shop Your Heart Out). every one of them tested firsthand. Best for. travelers who value quality over quantity and want recommendations they can actually trust. Updated for 2026.
SoHo Shopping NYC (Post Summary)
Here’s a roundup of the best stores in SoHo.
- Uniqlo
- Zara
- Muji
- TJ Maxx
- Reformation
- Madewell
- & Other Stories
- COS
- Bloomingdales
- Bonobos
- Rag & Bone
- Sandro
- J. Crew the Men’s Shop
- ARI
- Allbirds
- Nike
- Kith
- Stadium Goods
- John Fluevog
- Tiffany & Co.
- Catbird
- Versani
- Kendra Scott
- Tai Jewlery
- Aritzia
- L’Appartment Sezane
- Kirna Zabete
- Celine
- Wolf & Badger
Frequently Asked Questions
For the ultimate shopping spree in SoHo, Broadway stands out as the best street, lined with a diverse array of trendy boutiques, flagship stores, and fashionable finds.
Absolutely, shopping in SoHo is worth it for its unique blend of upscale boutiques, trendy stores, and a vibrant atmosphere that is great for diverse tastes and styles.
SoHo in NYC is renowned as a premier shopping district, characterized by its cobblestone streets and a wide array of high-end boutiques, designer stores, and trendy shops.
SoHo’s high cost is attributed to its reputation as a fashionable and culturally rich neighborhood, with a concentration of luxury boutiques, upscale dining options, and a desirable urban lifestyle contributing to its distinctive real estate and retail prices.
SoHo stands for “South of Houston Street,” representing a vibrant and trendy neighborhood located in the lower part of Manhattan, New York City.
Map of the Best SoHo Shopping NYC
Based on our extensive local experience, we cover the top picks for stores in SoHo in this guide. Each spot has been personally visited and reviewed.
More Helpful SoHo Links.
Best Things to Do in the Neighborhood. 15 Fun Things to Do in SoHo (Local’s Guide)
Where to Stop for Food. 20 Remarkable Restaurants in SoHo (Both Hotspots & Hidden Gems)
Where to Stop for a Caffeine-Boost. 15 Satisfying SoHo Coffee Shops (Locals Can’t Live Without!)
The Best Drinks. 15 Bustling Bars in SoHo (You’ll Keep Coming Back To)
More Shopping Links.
The Best Shopping. Where to Shop (Until You Drop) in New York City (10 Best Areas)
Top-Notch Vintage Finds. 10 UNIQUE Thrift Stores in NYC to Find Hidden Gems
Where to Stop for Gifts. Top 15 Gift Shops in New York City (Where to Snag The BEST Souvenirs)
We hope you found our guide to the best clothing stores in SoHo helpful! Don’t hesitate to reach out with questions or suggestions.
Cheers!
If You Liked This. You might also enjoy my guide to 15 Fun Things to Do in SoHo (Local’s Guide). it’s one of my most popular posts and pairs perfectly with this one.
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Have you been? Where’s your favorite store in SoHo? The shopping here is world-class. Share your best find and help other readers shop smarter!
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Final Thoughts
That wraps up our guide to The Best Stores in SoHo (To Shop Your Heart Out). Have a favorite spot we missed? Whether you’re a local or just visiting, these the stores in soho options won’t disappoint.
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