It's on 1 of my list. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.
- Address754 5th Ave, New York
- From my guide, updated September 2026.
The Christmas decor at Bergdorf Goodman is unmatched. Often considered the most extravagant holiday window displays in New York City, these take up to a year to design.
The stakes are high because Bergdorf spoils locals with stunning window displays year-round, so of course the pressure amplifies during the Christmas season. Partnering with premier designers, each window tells a unique Christmas tale through stunning artistry and painstaking detail.
The store’s decorated windows are such a hot commodity that Bergdorf Goodman published a book highlighting the most popular displays over the years.
Good to knowI wrote an in-depth newsletter about Bergdorf Goodman’s famous windows, you can read more here.