New York Dearest
The guide, $35
A place · Restaurant · SoHo · on 2 of my lists

Flipper’s.

Worth it, says Antonina. You can tell they put thought.

Antonina Pattiz
Antonina PattizI went myself · from my Best brunch in SoHo
Where Flipper’s appears on New York Dearest

It's on 2 of my lists. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.

Best brunch in SoHo

No. 7 on that list3 min from the subway
Worth it
  • SubwayA, C, E to Canal St, 3 min
  • Address337 W Broadway, New York
  • From my guide, updated September 2026.

Ever tried Japanese soufflé-style pancakes? If not, you’re in for a treat. Flippers is a popular SoHo brunch restaurant that introduced these spongy delights to the neighborhood in 2019. Offering sweet and savory variations, my favorite is the caramel banana chocolate pancakes made with caramelized bananas and chocolate ice cream.

Keep in mind that Flipper’s doesn’t take reservations, so consider visiting early on a weekday for the best experience.

You can tell they put thought. I usually order the house special and have never been let down.

Worth it, says Antonina. Been? Say if you agree.

Best restaurants in SoHo

No. 3 on that list
Worth it

Flippers opened in Japan in 2016 before making the jump to the U.S. in 2019. As one of the original purveyors of the Japenese souffle pancakes in NYC, they’ve developed quite a loyal fan-base and grown to be one of the most popular restaurants in SoHo.

The pancakes come in both sweet and savory options, but my go-to is the caramel banana chocolate pancakes. And since the two-story restaurant is so bright and inviting, it’s become one of the premier brunch restaurants in SoHo. Just bear in mind, Flippers doesn’t offer any reservations.

Flipper’s
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Flipper’s

SoHo