It's on 2 of my lists. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.
- Cost$12 for 3 bagels with schmear
- Address338 Columbus Ave, New York, NY 10023
- From my guide, updated September 2026.
You’re saying the newest bagel joint in the Upper West Side is the best!? Yes. It’s seriously hard to beat a Popup bagel. The smell of this place has taken over the UWS by storm and the taste is every bit as good.
Bagels don’t get fresher than those at Popup which typically roll right out of the oven shortly after ordering. The deal here is novel and breaks New York tradition. Some love it, some hate it. So goes the world.
At Popup, the minimum order is three bagels, and that comes with a healthy carton of schmear for $12. You choose the schmear and can mix and match the bagels.
As an Upper West Sider myself, I’ve gotta say the arrival of Popup came with no small amount of excitement. This place already has lines around the block each morning and deservedly so.
Also worth noting, Popup Bagels is Kosher!
Untethered by tradition, this New York City bagel joint disrupts the traditional bagel order. Here’s how it works. The minimum order is three bagels (mix-and-match) and one tub of schmear (choose from a handful of options) for $12.
The bagels are meant to be ripped and dunked in spreads, not cut, toasted or slathered with schmear. Some love it, some hate it. So goes the world. Bagels are served piping-hot within 30 minutes of emerging from the oven.
No frills, just the freshest bagels in New York City with crispy crusts and soft centers. These bagels are on the smaller side so there’s no need to split between two people. Also worth noting, Popup Bagels is Kosher.