It's on 2 of my lists. Each entry below is what I wrote about it there, with my verdict on that list, the fullest first.
- SubwayE, F to 5 Av/53 St, 2 min
- Address75 Rockefeller Plaza, New York
- From my guide, updated September 2026.
Come early. Seriously. The crowds hit hard by noon.
The American Girl store unveils some of the prettiest holiday window displays in New York City for kids. Centered around the beloved dolls enjoying the holidays through winter sports and cozy traditions, the store spares no expense to inspire children.
Pop into the store for a souvenir your child will cherish for years to come. If it’s important to you, the Midtown flagship sells limited edition winter dolls during the holiday season.
The American Girl Place store in NYC is a dream destination for many young girls. Filled to the brim with American Girl dolls (and services), you can easily spend two hours in this store without realizing it. The store has an in-house salon that offers haircuts for dolls and people alike.
Offering exciting events like teatime and brunch, you can make an appointment to spoil your kiddo at one of the best toy stores in New York City.